Lidl is designed to make grocery shopping easy. That’s why their stores only have six aisles. Supermarkets like Walmart, on the other hand, have tons of aisles, making the shopping experience extremely overwhelming. If you’re not careful, you can get lost for hours. In an effort to attack supermarkets and their scary shopping experience, we created a survival kit with a bottle of water, protein bar, compass, flashlight, and feet insoles to hand to their customers as they walk in the store.
Because once you enter a supermarket, who knows when you’ll get out.
This was created during the Lidl pitch. We sent this box to the Lidl office a week later, so we stayed top of mind.
Group Creative Director: John Long
Executive Creative Directors: Jerry Dugan and Chris Curry
Art Director: Whitney Grossman
Copywriter: Jon Ransom