BlackBerry had a problem: young people didn’t think they were cool anymore and had absolutely no interest in buying their phones. But business customers loved them. Because BlackBerry phones provide security you can count on and long battery life so you can work around the clock—and, for business customers, that’s way more important than getting the latest app.
In an effort to re-excite the business world and its customers, we created a campaign reintroducing BlackBerry as the phone company for serious business customers only—and not for selfies, social media, or whatever else the young people are doing these days.
Creative Director: Paul Hackett
Art Director: Vanessa Marquez
Copywriter: Jon Ransom