Problem: Ultimately, we wanted to infuse the word “exchange” with much more meaning, elevating it to a bigger space that NYSE can uniquely own.
Strategy: NYSE: Where Human Success Comes Together
Platform/Tagline: Exchange More
Executive Creative Director: Keith Loell
Strategist: Auro Trini Castelli and Taryn Birch
Art Director: Vanessa Marquez
Copywriter: Jon Ransom