Jon Ransom
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NEW YORK STOCK EXCHANGE PRINT

Problem: Ultimately, we wanted to infuse the word “exchange” with much more meaning, elevating it to a bigger space that NYSE can uniquely own.

Strategy: NYSE: Where Human Success Comes Together

Platform/Tagline: Exchange More

Executive Creative Director: Keith Loell
Strategist: Auro Trini Castelli and Taryn Birch
Art Director: Vanessa Marquez
Copywriter: Jon Ransom