*ACE Awards 1st Place winner - Best :60 Radio Spot and Best Radio Campaign
Concept: Though you may not be winning gold medals like Olympians, you're a champion to people in your life every day. You're what we call an Everyday Champion.
Disclaimer: We couldn't say 'Olympians' in these spots because we weren't official sponsors. OLYMPIANS! OLYMPIANS! OLYMPIANS! I feel better already.