Lidl grocery stores attract millennials, but the problem is, millennials are no longer interested in looking at circulars to find the latest sales. In fact, only 13% of customers said that they look at circulars while in the store.
So, how can we let millennials know about weekly sales in a cool and interesting way? Let’s reinvent the circular.
We’ll create a video series called the Fresh 5 with five funny characters to inform customers of the best weekly sales while they shop.
This was created for the Lidl pitch .
Art Director: Whitney Grossman
Copywriter: Jon Ransom