Jon Ransom


Lidl grocery stores attract millennials, but the problem is, millennials are no longer interested in looking at circulars to find the latest sales. In fact, only 13% of customers said that they look at circulars while in the store.

So, how can we let millennials know about weekly sales in a cool and interesting way? Let’s reinvent the circular.

We’ll create a video series called the Fresh 5 with five funny characters to inform customers of the best weekly sales while they shop.

This was created for the Lidl pitch .

Art Director: Whitney Grossman

Copywriter: Jon Ransom