Jon Ransom
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IHG STORIES BEHIND THE POINTS CAMPAIGN

IHG is a loyalty program, with over 5,400 hotels around the world. The Front Desk employees in these hotels receive 500 points for every guest they enroll into the program. With their points, they can do anything—from travel to a new destination to buy merchandise in the IHG Catalog. And when they do, we want to hear about it. So we created a platform called Stories Behind the Points for them to share their stories on Source, an internal website. We choose a new story to share every quarter.

In Q4, we turned a story from a Front Desk employee into a short documentary.

This is Source, the internal website for Front Desk employees.

This is Source, the internal website for Front Desk employees.

In Q3, we turned a story into a song. It’s called Flying Fearless.

This is the Source homepage.

This is the Source homepage.

In Q2, we turned four stories into short stories.

This is the Source homepage.

This is the Source homepage.

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Creative Directors: Jim Thompson and Kelly Kulaitus

Copywriter: Jon Ransom

Art Director: Whitney Grossman

Singer/Songwriter: Peter de Saint Phalle