GYRO:GARAGE WEBSITE & DM
Challenge: gyro wanted to get in the pitch for Volvo. The only problem is, Volvo had no idea our company was interested and had the experience to be there.
Idea: Using our agency motto of 'ignition,' we created an experience to get Volvo's attention and show them how we could 'ignite' their brand.
An interactive website where you can view the range of car brands gyro employees have worked on. Hover over a garage door and a car will appear.
7 drivers, 23 car brands
While other agencies claim decades of car experience, the truth is the people who worked on those car brands are no longer there. They're here, in the gyro:garage. Open the garage doors to see each car and the people who worked on them.
How does Volvo find out about the GYRO:GARAGE?
We sent personal boxes with all the information they needed directly to their door.
The box contained a pamphlet and a spark plug USB (ignition) filled with the GYRO:GARAGE website and additional information.
Inside: The pamphlet is filled with employees (drivers) who have the most car/brand experience in our agency.
Associate Creative Director: Frank Lockwood
Designer: Sean Engelhardt
Copywriter: Jon Ransom